There are easy ways to join the Sustainable fashion movement, but what does sustainable fashion mean? Starting from extreme water usage, dyes, fabric, factories, and waste, the fashion industry is the second most polluting industry globally, heavily contributing to damaging the environment. Therefore the term “sustainable fashion” means being more thoughtful in clothing production and consumption. Hence, being sustainable does not imply a change of style but a change in purchasing habits. Small changes make a big difference, and we came up with a few easy ways to get involved in a sustainable fashion.
- Wear Eco-Friendly Clothing Brands
Change your attitudes to shopping. Eco-friendly clothing brands have their ways of helping the planet, starting from reducing water and material consumption to the use of alternative earth-friendly textiles. Typical eco-friendly fabrics are organic cotton (grown without poisonous pesticides), hemp, linen, wool, and silk. No synthetic materials are welcomed as their production results in enormous carbon dioxide emissions, and they are not biodegradable.
- Avoid Fast Fashion
Fast fashion is the inexpensive, on-trend clothes taking over wardrobes. Although a couple of cheap t-shirts may seem harmless, Fast fashion companies are churning out millions of products daily, damaging the earth in extreme ways. To put this into perspective, as mentioned by the World Resource Institute, ‘the world uses 5 trillion litres (1.3 trillion gallons) of water each year for fabric dyeing alone, enough to fill 2 million Olympic-sized swimming pools.’ As consumers of the fashion industry, we have the power to make purchasing decisions to support sustainable fashion companies and slow down fast fashion. Even though buying better quality, more sustainable pieces are likely to cost you more money, you’re likely to have it longer and will be buying less per season overall.
- Reduce Your Clothing Waste
Clothing waste has an immense impact on the environment due to extreme consumer buying habits; about 3.6 billion clothes are left unworn annually. The average consumer is now purchasing 60% more clothing items than in 2000. Buying smarter and less is the key to reducing clothing waste by buying long-lasting products. Another way to always look good and feel good about your closet is through clothing rental. Renting clothes is an easy way to access an unlimited wardrobe and reduce your clothing waste.
- Support Green Fashion
As we are all familiar with the 3 R’s; reduce, reuse and recycle, the green fashion movement lives by DRU; donate, rent and upcycle. Green fashion is the expression to make style and sustainability interconnected. Vintage is always on-trend, so donate and buy from a local thrift store. Or, get creative and upcycle old clothing to give them a longer life span. Supporting the green fashion movement could be as easy as reducing consumption, re-wearing clothes for longer and recycling your clothes at the end of their life.
We hope this provides you with a better understanding of sustainable fashion and makes you think twice before your next purchase.